For most B2B webinars, the follow up consists of sending out a link to the recording and thanking people for showing up. It's what the common tools, like Zoom, allow you to do. And it seems like it …
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One webinar reminder email isn’t enough
Most people who run B2B webinars think an automated reminder before the event is enough. That used to be me, too. I was wrong. If that’s all you’re sending, you’re hobbling …
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